Japan Meets Pattaya: Why Shiseido Professional Sublimic is the Ultimate Hair Treatment
Your hair faces a unique set of challenges in Thailand. The heat, humidity, UV exposure, chlorinated pools, and frequent colour and chemical services all take a cumulative toll on hair health that standard conditioning treatments simply cannot address. Shiseido Professional Sublimic was created specifically to solve these deep-rooted problems using cutting-edge Japanese haircare science.
At EDITION Salon in Pattaya, we are proud to be the city's only certified Shiseido Professional partner salon and one of Thailand's leading destinations for the full Sublimic treatment range. Whether you are dealing with dry, damaged hair, colour-treated hair that has lost its vibrancy, stubborn frizz, or a troubled scalp, there is a Sublimic treatment that addresses your specific concern with precision and care.
This guide covers everything you need to know: what Shiseido Sublimic is, how each treatment works, who it is suited for, and why EDITION Salon is the best place in Pattaya to experience it.
What is Shiseido Professional Sublimic?
Shiseido Professional Sublimic is not a standard conditioning treatment. It is a complete, science-backed haircare system developed by one of Japan's most respected beauty companies, designed to support the self-restorative functions of both hair and scalp from within.
While conventional treatments coat the surface of the hair to temporarily improve appearance, Sublimic works at a deeper level using proprietary Hair Reforming Technology. This technology targets the cross-sectional shape of each individual strand, which becomes distorted by damage over time, and repairs it from the inside out. The result is not just hair that looks better, but hair that is fundamentally stronger, smoother, and healthier at a structural level.
The treatment process begins with Surface Peeling and Deep Purifying steps that remove impurities from the hair surface and draw out calcium ions accumulated from tap water, which are a major cause of coarse, rough hair texture. This prepares the hair to fully absorb the repair and nourishing agents in the subsequent treatment steps, dramatically improving their effectiveness.
"Sublimic is not just a product. It is a transformative philosophy that goes beyond surface-level solutions, dedicated to supporting the body's innate ability to regenerate beautiful, healthy hair and scalp." - Shiseido Professional
As a certified Shiseido Professional partner salon, EDITION Salon's stylists have undergone the full Sublimic training programme. Every treatment begins with a detailed consultation and, where available, a scalp assessment to identify the most appropriate Sublimic solution for your hair type and concerns.
The Four Sublimic Treatments Available at EDITION Salon Pattaya
Shiseido Professional Sublimic offers four distinct treatment lines, each targeting a specific hair concern. Your EDITION Salon stylist will recommend the right treatment based on a thorough assessment of your hair and scalp condition.
Aqua Intensive
For Damaged and Dry HairWeak, damaged, or severely dry hair that lacks resilience and moisture
Shiseido's unique Double Repair System rebuilds strength from the hair's core while creating a moisture barrier that seals hydration in. Hair is renewed and revitalised with every treatment.
Clients who have undergone bleaching, frequent colouring, chemical straightening, heat styling, or anyone experiencing brittle, breakage-prone hair in Thailand's climate
Luminoforce
For Colour-Treated HairColour-treated hair that has become dull, coarse, or faded between salon visits
Shiseido's Color Luminous System brings out hair's natural luminosity by magnifying its ability to reflect light. It also repairs coarseness from the core, allowing colour to look vivid and last significantly longer.
Clients with balayage, ombre, highlights, fashion colour, or any professionally coloured hair who want to protect their investment and extend the life of their colour
Airy Flow
For Frizzy or Unruly HairHair that is thick, frizzy, or difficult to manage in humid conditions
Airy Flow gives you complete control over your hair's finish. Whether you want smooth, sleek hair or light, bouncy movement, this treatment adapts to your desired result and holds it all day in even the most humid conditions.
Clients who struggle with frizz and volume in Thailand's humidity, or anyone with thick, coarse hair that is difficult to style and manage daily
Fuente Forte
For Scalp Health and Hair GrowthAn oily, dry, irritated, or stressed scalp that affects hair quality and growth
Using Shiseido's Scalp Double-Enhancing System, Fuente Forte leverages skincare technology to create a healthier scalp environment. It deeply moisturises and builds a protective barrier against environmental stress factors, supporting the growth of stronger, healthier hair.
Clients experiencing scalp sensitivity, oiliness, dandruff, hair thinning, or anyone who wants to invest in long-term scalp health for the best possible hair foundation
Why Sublimic Outperforms Standard Salon Treatments
Most salon conditioning treatments work by depositing a coating on the outside of the hair shaft. This gives an immediate improvement in softness and shine, but the effect fades quickly because the underlying structure of the hair has not been addressed. Sublimic takes a fundamentally different approach.
Works From Inside the Strand
Sublimic's Hair Reforming Technology repairs the actual cross-sectional shape of the hair strand, which becomes distorted by damage. This structural repair produces results that last far longer than surface-level treatments.
Personalised to Your Hair
Unlike one-size-fits-all treatments, every Sublimic service at EDITION Salon is customised. Your stylist selects the specific treatment and product combination that matches your exact hair type, condition, and personal goals.
Backed by Japanese Science
Shiseido Professional has invested decades in research into Asian hair biology, making Sublimic particularly well-suited to the hair types most commonly found across Southeast Asia and among international clients visiting Pattaya.
Salon Results with Home Care Extension
Sublimic offers a complete in-salon and at-home care system. Your EDITION stylist will recommend Sublimic home care products that match your in-salon treatment, extending and enhancing the results between visits.
Aromatic Wellbeing Component
Shiseido has applied advanced aromachology research to the Sublimic range. The carefully developed fragrances are scientifically validated to promote calm, reduce stress, and elevate the overall treatment experience beyond a standard hair service.
Who Are Sublimic Treatments For?
The short answer is: almost everyone. Shiseido Professional Sublimic treatments are suitable for all hair types, all ethnicities, and all hair conditions. However, there are some situations where a Sublimic treatment delivers particularly dramatic results.
Protect your colour investment and extend vibrancy with Luminoforce.
Aqua Intensive rebuilds strength in hair damaged by straighteners and blow-drying.
Airy Flow is your solution to Pattaya's humidity and unpredictable weather.
Fuente Forte addresses oiliness, sensitivity, thinning, and scalp stress.
A Sublimic treatment before pool or beach time protects hair from chlorine and UV.
Monthly Sublimic treatments are the foundation of a long-term healthy hair strategy.
What to Expect During Your Sublimic Treatment at EDITION Salon
A Sublimic treatment at EDITION Salon is a complete sensory experience, not simply a hair service. From the moment you arrive, our team works to understand your hair history, current concerns, and the result you are hoping to achieve.
- 1. Hair and Scalp Consultation
Your stylist conducts a thorough assessment of your hair and scalp condition. This may include a visual scalp analysis to identify the root cause of any concerns before recommending the right Sublimic treatment.
- 2. Surface Peeling and Deep Purifying
The treatment begins by removing surface impurities and drawing out calcium ions accumulated from tap water inside the hair shaft. This critical preparation step maximises the effectiveness of the treatment applied next.
- 3. Personalised Treatment Application
Your chosen Sublimic treatment is applied by your stylist with professional technique. The aromatic formulations create a calming, spa-like atmosphere throughout this step.
- 4. Processing and Sealing
A combination of shielding agents and heat seals the repair agents deep into the hair structure, ensuring the results last well beyond the salon visit.
- 5. Finish and Home Care Recommendation
Your hair is styled to the finish you desire, and your stylist recommends the matching Sublimic home care range to maintain and extend your results between visits.
Why Choose EDITION Salon for Your Sublimic Treatment in Pattaya?
Not every salon offering Shiseido products is a certified Shiseido Professional partner. Certification requires demonstrated expertise, ongoing training, and a commitment to the full Sublimic treatment protocol. EDITION Salon meets and exceeds every one of these requirements.
EDITION Salon is Pattaya's only certified Shiseido Professional partner salon. Our stylists are fully trained in the complete Sublimic treatment range and protocols.
We are also Thailand's first dual-certified Schwarzkopf Professional partner salon. This means your Sublimic treatment can be combined with the most advanced colour technology available.
We never apply a one-size treatment. Every Sublimic appointment begins with a fresh assessment so your treatment always reflects your current hair condition.
Sublimic treatments at EDITION Salon are priced from 1,500 THB to 3,000 THB depending on treatment and hair length. All pricing is openly listed with no hidden charges.
Our stylists speak English and Thai fluently. Your consultation will be clear, comfortable, and thorough regardless of your background.
Located inside Again Community Mall, next to Terminal 21, Pattaya — easy to find with parking, open every day 09:00 – 21:00.
Experience Japanese precision haircare in Pattaya
Book Your Shiseido Sublimic Treatment Today
Visit EDITION Salon at Again Community Mall, next to Terminal 21, Pattaya. Our certified Shiseido Professional specialists are ready to assess your hair and recommend the perfect Sublimic treatment.
Make an EnquiryFrequently Asked Questions
Everything you need to know about Shiseido Professional Sublimic treatments at EDITION Salon in Pattaya.
Experience the Best of Japanese Haircare at EDITION Salon, Pattaya
Shiseido Professional Sublimic represents the pinnacle of Japanese haircare science, and EDITION Salon is the only place in Pattaya where you can access the complete range with certified, trained specialists. Whether you need deep repair, colour protection, frizz control, or scalp care, there is a Sublimic treatment that will transform your hair health and the way your hair looks and feels every day.
Visit us at Again Community Mall, next to Terminal 21, Pattaya City, any day of the week from 09:00 to 21:00, or submit an enquiry online and our team will respond within 24 hours.